FruitWorx®, a new, real fruit ingredient made from Welch’s own Concord or Niagara grapes, is a result of its partnership with Taura Natural Ingredients. FruitWorx® inclusions are created using URC® (Ultra Rapid Concentration), a unique process that concentrates the natural goodness of Welch’s grape juices and purees into versatile pieces, flakes and bites that can be used by manufactures for variety of applications. This innovative technology has given Welch’s the opportunity to take the taste and nutrition of its unique grapes beyond 100% juice to products such as snack bars, bakery products and breakfast cereals for the first time.